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5 Birds Chicken De-Feathering Machine, 1 HP Motor

Original price was: ₹20,000.00.Current price is: ₹16,750.00. (Incl. of all taxes)

5 Kg Stainless Steel Potato Peeler Machine, 0.5 HP

Original price was: ₹22,000.00.Current price is: ₹18,425.00. (Incl. of all taxes)

10 Liter Stainless Steel Wet Grinder with 1 HP Crompton Motor

Original price was: ₹35,000.00.Current price is: ₹31,900.00. (Incl. of all taxes)

5 Liter Stainless Steel Wet Grinder with 0.5 HP Crompton Motor

Original price was: ₹26,000.00.Current price is: ₹20,200.00. (Incl. of all taxes)

7 Liter Stainless Steel Wet Grinder with 0.5 HP Crompton Motor

Original price was: ₹28,000.00.Current price is: ₹23,500.00. (Incl. of all taxes)

Heavy Duty 20 Liter Tilting Wet Grinder with 2 HP Crompton Greaves GF 6564 Motor

Original price was: ₹65,000.00.Current price is: ₹61,560.00. (Incl. of all taxes)

Heavy Duty 30 Liter Tilting Wet Grinder with 3 HP Crompton Greaves Three Phase Motor

Original price was: ₹120,000.00.Current price is: ₹104,800.00. (Incl. of all taxes)

50 Kg Stainless Steel Potato Peeler Machine, 2 HP

Original price was: ₹85,000.00.Current price is: ₹70,900.00. (Incl. of all taxes)

50 Litre Oil Free Silent Air Compressor, 2 HP

Original price was: ₹20,000.00.Current price is: ₹17,490.00. (Incl. of all taxes)

50 No. Juicer Machine with 0.25 HP Motor

Original price was: ₹11,000.00.Current price is: ₹8,400.00. (Incl. of all taxes)

7 Inch Stainless Steel Namkeen Machine, 1 HP

Original price was: ₹26,000.00.Current price is: ₹23,190.00. (Incl. of all taxes)

70 Litre Oil Free Silent Air Compressor, 3 HP

Original price was: ₹25,000.00.Current price is: ₹23,360.00. (Incl. of all taxes)

70 No. Juicer Machine with 0.25 HP Motor

Original price was: ₹13,000.00.Current price is: ₹8,990.00. (Incl. of all taxes)

8 Inch MS Pulverizer Without Motor

Original price was: ₹15,000.00.Current price is: ₹13,790.00. (Incl. of all taxes)

80 No. Juicer Machine, 0.25 HP

Original price was: ₹13,000.00.Current price is: ₹9,400.00. (Incl. of all taxes)

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.